1 00:00:00,150 --> 00:00:03,670 So I know a lot of people are still fascinated with the whole click baiting, right? 2 00:00:03,690 --> 00:00:04,200 I get it. 3 00:00:04,350 --> 00:00:06,660 It's constantly brought up to me and questions. 4 00:00:06,660 --> 00:00:09,100 And when I do, consulting people are like aren't so where do I click bait? 5 00:00:09,100 --> 00:00:14,430 And it's like I would recommend that you don't necessarily click bait, especially your titles, but 6 00:00:14,430 --> 00:00:16,540 you can rank and click bait in certain ways. 7 00:00:16,560 --> 00:00:17,430 So here's how you do it. 8 00:00:17,430 --> 00:00:17,680 Right. 9 00:00:17,850 --> 00:00:21,880 So you want to think rank will titles, but click baity thumbnails. 10 00:00:21,900 --> 00:00:26,340 OK, so you want to obviously rank your titles like we talked about, hit that home in the past like 11 00:00:26,340 --> 00:00:27,390 three lectures or so. 12 00:00:27,480 --> 00:00:30,270 It's very, very important you don't click bait in your titles. 13 00:00:30,480 --> 00:00:35,730 Instead, what you want to do is you'll get the best of both worlds if you click bait in your thumbnails 14 00:00:35,730 --> 00:00:36,870 and then you ranko titles. 15 00:00:36,870 --> 00:00:37,050 Right? 16 00:00:37,080 --> 00:00:42,840 So think think of your thumbnails as the opportunity to click bait, but the opportunity to click bait 17 00:00:42,840 --> 00:00:43,410 your title. 18 00:00:43,410 --> 00:00:43,700 Right. 19 00:00:43,890 --> 00:00:48,540 So you want to still make your title really, really valuable and good and long tail so that you can 20 00:00:48,690 --> 00:00:53,100 bring that evergreen content in, because that's what YouTube is going to use to basically suggest your 21 00:00:53,100 --> 00:00:55,290 video and figure out what it's about. 22 00:00:55,560 --> 00:01:00,330 But your thumbnail, the actual picture in your thumbnail and what you suggest and how you actually 23 00:01:00,330 --> 00:01:03,120 click bait, that's your opportunity to do so, right? 24 00:01:03,120 --> 00:01:05,370 That's your opportunity to generate interest. 25 00:01:05,370 --> 00:01:08,910 That's your opportunity to capture the eye and capture someone's attention. 26 00:01:09,090 --> 00:01:11,190 So use your thumbnails to click bait. 27 00:01:11,520 --> 00:01:13,500 That said, don't abuse it. 28 00:01:13,500 --> 00:01:14,850 Don't get a little crazy with it. 29 00:01:14,850 --> 00:01:18,180 You still want it to be relevant and you still want it to describe your video. 30 00:01:18,360 --> 00:01:22,530 Maybe just leave something out, maybe just tease the audience a little bit about what the video could 31 00:01:22,530 --> 00:01:24,600 potentially be, about what they could gain. 32 00:01:24,600 --> 00:01:28,500 Think of pain points, number one, and, you know, solving a problem. 33 00:01:28,500 --> 00:01:32,250 And this is basically your opportunity to get innovative and use your creativity. 34 00:01:32,400 --> 00:01:36,600 But think thumbnails for click bait and titles for ranking. 35 00:01:36,750 --> 00:01:38,460 Don't click bait in your titles. 36 00:01:39,060 --> 00:01:41,430 You can potentially click bait a little bit in your thumbnails. 37 00:01:41,430 --> 00:01:41,610 Right. 38 00:01:41,610 --> 00:01:44,730 But just make sure it's still relevant and describes a video that's very important.